FOR
IMMEDIATE RELEASE
StartupNation.com
Honors Nation’s Leading Moms in Business
Superkid
Capes Wins Top Honors in Mom Business Competition
South Bend, IN – May
2, 2012– From among thousands of contestants, Superkid Capes has been ranked
# 74 in StartupNation.com’s 2012 Leading Moms in Business competition (www.startupnation.com/leading-moms-in-business), sponsored by
Web.com (www.discover.web.com/) and Sam's Club (www5.samsclub.com/YourBusiness.aspx).
Over
350,000 votes were cast in support of the 2012 contestants, reflecting immense
interest and supportiveness for moms building businesses at the same time they
tend to their families.
“There’s
been a sea change among moms as they’ve come to realize that adding
entrepreneurship to their lives brings exhilaration and immense gratification,
not to mention supplemental—sometimes primary—income to their families in these
dicey economic times,” says Rich Sloan, chief startupologist and co-founder of StartupNation.
Superkid
Capes creator Brooke Fuller commented, "I feel honored to make the top
200. It's great to see so many companies founded by moms." The winner’s profile for Superkid Capes can be found at http://www.startupnation.com/leading-moms-in-business/contestant/11812/index.php.
The 2012 Leading
Moms in Business ranking highlights some of the dominant trends, motivations
and attributes among moms in business. They include:
- A great eye for providing attractive
discounts, coupons, savings and value, all especially important to
consumer moms of the recession era.
- A likelihood to come up with
innovative products and solutions to address the challenging maze of
motherhood. It’s an environment that demands resourcefulness.
- Conscience-driven business, where
“doing well” is just fine, but the real rush comes from doing good.
- The attraction of being your own boss
looms large for moms wanting to take control they just can’t find in a day
job.
- Sustainable solutions and responsible
business practices are increasingly paramount.
- Making the most of social media for
business benefit is seemingly a birthright for the socially adept moms.
The
full results of the 2012 Leading Moms in Business ranking are available on
StartupNation’s website at http://www.startupnation.com/leading-moms-in-business.
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